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Why PPC Should Be a Part of Your Online Marketing Strategy?

PPC stands for Pay Per Click. This is a new form of online marketing strategy where in the advertisers pay an amount each time when their advertisement is opened. This is a form of marketing strategy to boost business and create more awareness about the brand. Basically this is a new way to attract and gain customers’ visits to your site. For instance, while you login on to your PC, open any web page and you suddenly see a pop up that has opened. This pop up will contain such luring advertisements that it will automatically attract you to open and see that add. Now this is the catch and the newest form of marketing strategy. You will be paid for every single click of yours by the company. This is done to increase and improve the sales and the business.

Search Engine Advertiser is the most popular form of PPC. This will boost your sales and will in turn increase the demand of your product. SEO is also a form of increasing traffic to your website.

SEO stands for “Search Engine Optimization”. This is a process of affecting the online visibility of one’s website to gain traffic. This normally an unpaid result. In other words this is a process of getting unpaid traffic for natural searches. This is called as the “natural” or “organic” search results. Another type is the paid searches which are known as the “earned” results. In a lay man’s language you can say that SEO is one such marketing tool/discipline that focuses on growing and increasing the visibility of search engine results in unpaid form.

This is a practice of increasing the quantity and quality of searches made on any webpage for any other webpage or website. The unpaid results are called as the organic searches while when you get paid for the number of searches made online, it is called earned results. Hence we draw a conclusion that there are two types of search results –

  • Paid search results (earned results)
  • Unpaid searches (natural and organic results)


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