10 step to get best result by online marketing
What is the perfect marketing strategy? Experts do not always agree on this point. Indeed, online marketing undergoes fashion effects like all other branches. Every online store manager must create an identity through marketing if he wants to stand out from the competition. If you want to know about the 10 step to get best result by online marketing then the following points are musts for you.
- Never without SEO
An online store is known primarily thanks to search engines. In terms of SEO or SEO (acronym for Search Engine Optimization), many factors must be taken into account: the technique, the design of the site, its content, its profile links but also the optimization of its keywords.
- Think mobile
Making online purchases via mobile devices has become commonplace. In 2013, 58% of people with computers, smartphones and tablets made transactions on their laptops. In addition, 29% planned in 2015 to use their mobile in-store to orient themselves on the shelves, compare prices, and even consult the opinions of other customers. Among the 10 step to get best result by online marketing you will be getting the best option there.
- Know your USP and use it
Competition is fierce in the field of e-commerce. The first step is to benchmark where to position oneself in the market. This is the foundation of any online marketing strategy. Subsequently, this benchmark serves as a pivot to highlight the key selling point of the online store (or Unique Selling Point in English, USP). Indeed, a good Web design and an attractive price are not enough in the field of e-commerce.
- Bet on word of mouth
After defining your key selling point, it’s important to let your customers know about it. The word of mouth can link your online store with social networks and consumer groups like UFC that choose. Your customers will be able to evaluate your products and services and comment on them.
- The optimal content strategy
Relevant and targeted content will always have a positive impact on your relationship with the customer. We are talking here about the customer’s life cycle, to refer to the duration of the contact between a buyer and a company.
- Make customers business contacts
Online marketing is not just about selling products. Often, it is much more relevant to generate business contacts (lead in English) if the customer is present from the beginning of the process and is initially looking for information.
- Improve usability
All measures to attract customers are useless if your online store does not present what the user needs. To counter this, it is important to check the usability of the website. The main frustrating factors of customers are often related to too long loading times, pages without prioritization as well as negative reviews.
- Ensure the conversion rate
After improving the usability of your site, now is the time to go further and incorporate other elements that will facilitate the conversion rate that is, turning the visitor into a buyer. In addition to customer evaluations, it is important to use quality labels.
- Is identifiable by Google
Google visits your website several times a week. What the search engine finds there partly determines your position in the search results. Optimize your website to make it easier for Google. In the world of online marketing, we are talking about SEO, Search Engine Optimization .
- Quality and usability first and foremost
High traffic and high conversion rates are the result of successful marketing work from your online store. The measures to be taken are many. Successful online marketing is linked in part to the user-friendliness of a website.