Why Online Marketing Effective For Business Compare Offline Marketing?
We can no longer do without the internet, we email every day, check our social media and buy more and more products online. It is not surprising that people always adjust their marketing accordingly. Every week we hear several times: ‘online marketing, but is that something for me?’. In this article we tell you 9 different reasons why you should choose online marketing!
1. From offline to online
As already described above, we can no longer do without the internet. We see that newspapers and magazines are sold a lot less, while blogs and online news pages are better read and YouTube or Facebook videos are watched more often than certain television programs. Customers also increasingly orient themselves online, comparing prices, reviews and valuations before purchasing a product or service. More and more companies are using content marketing, publishing relevant information, to attract more traffic to their website. Content marketing ensures customer loyalty and authority within the industry, which in turn leads to generating turnover.
2. Targeting and re-targeting
With online marketing you can target your target group relatively easily. This way you increase the possibility to inform prospects about your service or product. A prospect is your target group that has never been in contact with your product or service. You can target in different ways, such as demographic, geographic, gender, age and / or interests. In addition, you can also re-target. This is approaching people who have been in contact with your company before. By re-approaching these people, you ensure that they proceed to a purchase more quickly. How? The product or service remains at the head of the potential customer.
3. Increase your reach
With online marketing you are no longer dependent on the market in the nearest city. No, the market is now the whole world. Or at least, to where you deliver your products or services. You are always on the internet; people can always go for information. In addition, your (potential) customers are always present on their smartphones, tablets or laptops, whether they are at home, at work or on the train.
With online marketing you can measure everything in contrast to offline media, which is a lot harder. With Google Analytics you can easily set goals on your website, see how often the contact form is filled in and how many people have bought a certain product. Do not forget to set this, this is something that companies quickly forget. Always define your goals so that you can make the results measurable.
You can easily test strategies online. That used to be different. Then you made a flyer or poster and that was fixed. If it did not work then you could not easily adjust it. The advantage of online marketing is that you can always adjust and therefore always test. Which landing page works better, which articles are read more often, which image appeals to more people or which advertisement works better? In other words, you can test how you can best carry out an action in the most effective way possible. Online marketing offers the opportunity to map the customer journey and respond to it.
With online marketing you can respond quickly and directly. Type error? That was immediately removed. Are the wrong details of a customer in the system? That is adjusted accordingly. Your half-year campaign does not work? Change strategy and adjust it easily.
If you compare online and offline media, a major downside to offline is that you can never change anything. In addition, it is an investment for temporary attention. With the online possibilities you can continue to appeal to the target group, think of publishing articles. In addition, you will always find it better in Google.
If you are active a lot online as a company, you also have more interaction with your target group. Through the internet there is the possibility for (potential) customers to respond to articles, give feedback or post a message on social media. Interaction with your customers ensures higher involvement and customer loyalty. Loyal customers are the most important customers, because they provide word-of-mouth advertising and that is still the most effective marketing!