5 Reasons Why PPC is important for Small Business Success
In this era of Digital India, if you own a small business and don’t use PPC then you are losing a lot of potential buyers. With easy access to Smartphone’s, most people search a product online before buying it. This is where PPC comes into play.
What is PPC?
PPC or Pay-Per-Click is a type of online advertising where ads are targeted on keywords. When someone searches for a product on a search engine like Google, they see the PPC ad on the first page of the search results. The advertiser has to pay some money to the search engine for each click on the PPC ad.
Top five reasons why small business owners get the most out of PPC.
In PPC advertisers just have to pay when someone clicks on your ad, no money is charged when your PPC ad appears but no one clicks on it. This helps you to spend your money on potential customers only and saves you the excess.
- Control over the budget
While setting up a campaign you can set a daily budget (can be high or low) according to your business objectives). No matter how many people click on it, the budget you set won’t be exceeded by the search engines. You can set any budget with respect to your availability of funds and change it at any time you want.
- Target your ads
You can specifically target your ads on basis of geographic locations, device, language, age, and gender on different platforms. This makes it easier for you to target your specific audience who are your potential buyers.
- Immediate results
In some cases, PPC is so time efficient that you can see results within a few hours. If the search volume is good enough and the quality score is good you are bound to get immediate traffic to your website.
- Measurable ROI
After running a PPC campaign you can actually see how many people have clicked on your ad and how many have converted into buyers.This will give you an idea of the campaign performance.You can optimize and invest accordingly.
But PPC is a complicated process where you need to consider a lot of variables to get a proper rank. So, my advice would be to hire a firm or an expert. Campaign Management Service in Noida is probably the best place for you to start.